From consumer insights to product vision to optimised user experiences – in my career, I faced very different challenges that strengthened my design and problem solving skills. Understanding people and businesses is the key to successful products, so I combine research, strategy and design to create human-centred solutions that meet business goals.




I advise startups from the accelerator programme of Axel Springer & Porsche (APX) about UX topics. This helps me practise my facilitation skills and provides insights into new products and businesses.

JUNE 2018 - NOW

Volkswagen Digital:Lab

User Experience Designer

UX & UI Design

What? Building tools for car dealers and developers as well as enhancing the UX of Volkswagen’s global indentity provider.

JAN 2016 - NOW

my website

Content & Design

personal side project

What? Learning to code, exploring prototyping tools, writing blog posts

Why? Practically creating and testing designs, building a portfolio, sharing insights and thoughts

I like to give talks at meetups once in a while to get more used to public speaking. Last time I talked about the cultural gap between labs and corporates.

JULY 2017 – APRIL 2018


User Experience Designer

Product Design

Greatest Achievement: My team and I released a new feature in 6 international markets which converted a new segment of users into paying customers.

How? I helped shape a clear value proposition and made sure users understand the feature’s benefits by designing triggers, statistics and a landing page.

I keep myself inspired by reading books about all sorts of topics. Have a look at my favourites.

JUNE 2017

moving back to


SEPT 2016 – MAY 2017

Sofar Sounds


UX Research and Design

Greatest Achievement: My redesign of Sofar’s monthly newsletter increased conversion by 20%.

How? I made the newsletter more relevant by tailoring the content to the user’s home city and provided easier access to events by removing steps between users and their end goal.

JUNE 2016 – SEPT 2016


UX and UI Designer

Information Architecture, Interaction Design, Visual Design

JAN 2016 - SEPT 2016

urban outfitters

Sales Associate

part-time job

What? Advising customers, ensuring great shopping experiences

Why? Improving English communication skills, meeting people

JAN 2016 - JULY 2016

online courses

Design & Prototyping

UC San Diego &

What? HCI, journey mapping, prototyping of products, services and environments, interaction design, information design, visual design, designing experiments, field testing

OCT 2015

moving to



Strategic Brand Consulting

Customer Research, Brand Strategy, Workshops

JAN 2015 - SEPT 2015

Junior Strategist

Greatest Achievement: I identified consumers’ problems and needs in the car buying process which led to new business opportunities and improvements of the client’s online platform for buying and selling cars.

How? I explored the consumers’ journey by planning and conducting qualitative research, incl. interviews, online diaries and contextual observation.

SEPT 2014 - DEC 2014


Greatest Achievement: Together with the client I defined strategic initiatives and priorities for their next financial years.

How? I analysed the client’s market to inform decision-making and guided stakeholders to agreement by facilitating and moderating workshops.

MARCH 2014

moving to


OCT 2010 - AUG 2014

Stuttgart Media University

Advertising and Market Communications

final grade 1.5

Zum goldenen Hirschen


Strategic Planning, Account Management

MARCH 2013 - FEB 2014

Working Student

MARCH 2012 - SEPT 2012


Greatest Achievement: I helped win a new business pitch which doubled the size of the agency.

How? I paid attention to every detail of the client’s requirements and developed a new presentation design which served as a framework for following pitch presentations.

bachelor thesis

performance measurement of employer branding in the social web

What? Theoretical evaluation of social media metrics and HR KPIs; conducting a study consisting of an expert interview, two online surveys and a content analysis

OCT 2011 - FEB 2012

dr. šonje webconsult

Working Student Online Consulting

User Research, Project Management

Greatest Achievement: I helped a client from the energy sector to improve their intranet.

How? I organized interviews with users all around the globe and codified the results to identify groups of UX issues.


marketing, sociology, psychology, market research, design for digital and print, computer science, media economy, management


Adobe Photoshop, InDesign, Illustrator
InVision, Marvel, Principle

SEPT 2014

moving to


urban culture
electronic music
JUNE 2010


final grade 1.2

Advanced courses:
Social Sciences, English

German, English, French