With a strategic approach, experimentation and seeing the good in people, I try to apply human-centred design to all aspects of life and spark its mindset in people around me. I’m currently interested in how human-centricity can enhance urban planning through participatory design and co-creation and I’m open for (voluntary) opportunities in this area.
I advised startups from the accelerator programme of Axel Springer & Porsche (APX) about UX topics. This helped me practise my facilitation skills and provided insights into new products and businesses.
Content & Design
personal side project
Creating and testing designs, building a portfolio, sharing insights and thoughts on my blog while exploring tools and learning to code (a little).
I like to give talks at meetups once in a while to get more used to public speaking. Once I talked about how to make sense of design research results.
I keep myself inspired by reading books about all sorts of topics. Have a look at my favourites.
User Experience Designer
Greatest Achievement: My team and I released a new feature in 6 international markets which converted a new segment of users into paying customers.
How? I helped shape a clear value proposition and made sure users understand the feature’s benefits by designing triggers, statistics and a landing page.
moving back to
UX Research and Design
Greatest Achievement: My redesign of Sofar’s monthly newsletter increased conversion by 20%.
How? I made the newsletter more relevant by tailoring the content to the user’s home city and provided easier access to events by removing steps between users and their end goal.
Design & Prototyping
UC San Diego & IDEO.org
Modules: HCI, journey mapping, prototyping of products, services and environments, interaction design, information design, visual design, designing experiments, field testing
UX and UI Designer
Information Architecture, Interaction Design, Visual Design
Advising customers and ensuring great shopping experiences while improving English communication skills and meeting new people.
Strategic Brand Consulting
Customer Research, Brand Strategy, Workshops
JAN 2015 - SEPT 2015
Greatest Achievement: I identified consumers’ problems and needs in the car buying process which led to new business opportunities and improvements of the client’s online platform for buying and selling cars.
How? I explored the consumers’ journey by planning and conducting qualitative research, incl. interviews, online diaries and contextual observation.
SEPT 2014 - DEC 2014
Greatest Achievement: Together with the client I defined strategic initiatives and priorities for their next financial years.
How? I analysed the client’s market to inform decision-making and guided stakeholders to agreement by facilitating and moderating workshops.
Stuttgart Media University
Advertising and Market Communications
final grade 1.5
performance measurement of employer branding in the social web
Theoretical evaluation of social media metrics and HR KPIs; conducting a study consisting of an expert interview, two online surveys and a content analysis
Zum goldenen Hirschen
Strategic Planning, Account Management
MARCH 2013 - FEB 2014
MARCH 2012 - SEPT 2012
Greatest Achievement: I helped win a new business pitch which doubled the size of the agency.
How? I paid attention to every detail of the client’s requirements and developed a new presentation design which served as a framework for following pitch presentations.
marketing, sociology, psychology, market research, design for digital and print, computer science, media economy, management
dr. šonje webconsult
Working Student Online Consulting
User Research, Project Management
Greatest Achievement: I helped a client from the energy sector to improve their intranet.
How? I organized interviews with users all around the globe and codified the results to identify groups of UX issues.
final grade 1.2
Social Sciences, English
German, English, French