From consumer insights to product vision to optimised user experiences – in my career, I faced very different challenges that strengthened my design and problem solving skills. Understanding people and businesses is the key to successful products, so I combine research, strategy and design to create human-centred solutions that meet business goals.
Meetups are a great way to step away from daily work and get familiar with latest trends in the industry. I made Meetups an integral part of my learning routine – first in London and now in Berlin.
User Experience Designer
What? Building tools for developers and enhancing the UX of Volkswagen’s global indentity provider.
Content & Design
personal side project
What? Learning to code, exploring prototyping tools, writing blog posts
Why? Practically creating and testing designs, building a portfolio, sharing insights and thoughts
I constantly read books that allow for a deeper understanding than my daily dose of Medium posts.
User Experience Designer
Greatest Achievement: My team and I released a new feature in 6 international markets which converted a new segment of users into paying customers.
How? I helped shape a clear value proposition and made sure users understand the feature’s benefits by designing triggers, statistics and a landing page.
moving back to
UX Research and Design
Greatest Achievement: My redesign of Sofar’s monthly newsletter increased conversion by 20%.
How? I made the newsletter more relevant by tailoring the content to the user’s home city and provided easier access to events by removing steps between users and their end goal.
Design & Prototyping
UC San Diego & IDEO.org
What? HCI, journey mapping, prototyping of products, services and environments, interaction design, information design, visual design, designing experiments, field testing
UX and UI Designer
Information Architecture, Interaction Design, Visual Design
What? Advising customers, ensuring great shopping experiences
Why? Improving English communication skills, meeting people
Strategic Brand Consulting
Customer Research, Brand Strategy, Workshops
JAN 2015 - SEPT 2015
Greatest Achievement: I identified consumers’ problems and needs in the car buying process which led to new business opportunities and improvements of the client’s online platform for buying and selling cars.
How? I explored the consumers’ journey by planning and conducting qualitative research, incl. interviews, online diaries and contextual observation.
SEPT 2014 - DEC 2014
Greatest Achievement: Together with the client I defined strategic initiatives and priorities for their next financial years.
How? I analysed the client’s market to inform decision-making and guided stakeholders to agreement by facilitating and moderating workshops.
Stuttgart Media University
Advertising and Market Communications
final grade 1.5
performance measurement of employer branding in the social web
What? Theoretical evaluation of social media metrics and HR KPIs; conducting a study consisting of an expert interview, two online surveys and a content analysis
Zum goldenen Hirschen
Strategic Planning, Account Management
MARCH 2013 - FEB 2014
MARCH 2012 - SEPT 2012
Greatest Achievement: I helped win a new business pitch which doubled the size of the agency.
How? I paid attention to every detail of the client’s requirements and developed a new presentation design which served as a framework for following pitch presentations.
marketing, sociology, psychology, market research, design for digital and print, computer science, media economy, management
dr. šonje webconsult
Working Student Online Consulting
User Research, Project Management
Greatest Achievement: I helped a client from the energy sector to improve their intranet.
How? I organized interviews with users all around the globe and codified the results to identify groups of UX issues.
final grade 1.2
Social Sciences, English
German, English, French