CV

From consumer insights to product vision to optimised user experiences – in my career, I faced very different challenges that strengthened my design and problem solving skills. Understanding people and businesses is the key to successful products, so I combine research, strategy and design to create human-centred solutions that meet business goals.

learn

work

live

Meetups are a great way to step away from daily work and get familiar with latest trends in the industry. I made Meetups an integral part of my learning routine – first in London and now in Berlin.

JULY 2017 – NOW

Kleiderkreisel

User Experience Designer

Product Design


What? Making sellers more successful and building a new revenue stream for a second hand fashion platform.

JAN 2016 - NOW

my website

Content & Design

personal side project


What? Learning to code, exploring prototyping tools, writing blog posts

Why? Practically creating and testing designs, building a portfolio, sharing insights and thoughts

I constantly read books that allow for a deeper understanding than my daily dose of Medium posts.

JUNE 2017

moving back to

Berlin


Reading is hard when staring at a screen for 8 hours a day, so I often enjoy listening to Podcasts. My favourite ones are Inside Intercom and High Resolution.

SEPT 2016 – MAY 2017

Sofar Sounds

Designer

UX Research and Design


Greatest Achievement: My redesign of Sofar’s monthly newsletter increased conversion by 20%.

How? I made the newsletter more relevant by tailoring the content to the user’s home city and provided easier access to events by removing steps between users and their end goal.

JAN 2016 - JULY 2016

online courses

Design & Prototyping

UC San Diego & IDEO.org


What? HCI, journey mapping, prototyping of products, services and environments, interaction design, information design, visual design, designing experiments, field testing

JUNE 2016 – SEPT 2016

freelance

UX and UI Designer

Information Architecture, Interaction Design, Visual Design

JAN 2016 - SEPT 2016

urban outfitters

Sales Associate

part-time job


What? Advising customers, ensuring great shopping experiences

Why? Improving English communication skills, meeting people

OCT 2015

moving to

London


diffferent

Strategic Brand Consulting

Customer Research, Brand Strategy, Workshops


JAN 2015 - SEPT 2015

Junior Strategist

Greatest Achievement: I identified consumers’ problems and needs in the car buying process which led to new business opportunities and improvements of the client’s online platform for buying and selling cars.

How? I explored the consumers’ journey by planning and conducting qualitative research practices, incl. interviews, online diaries and contextual observation.

SEPT 2014 - DEC 2014

Internship

Greatest Achievement: I defined strategic initiatives and priorities for a client’s next financial years in collaboration with the client’s leading stakeholders.

How? I analysed the client’s market to inform decision-making and guided stakeholders to agreement by facilitating and moderating a workshop.

OCT 2010 - AUG 2014

Stuttgart Media University

Advertising and Market Communications

final grade 1.5

MARCH 2014

moving to

Berlin


bachelor thesis

performance measurement of employer branding in the social web


What? Theoretical evaluation of social media metrics and HR KPIs; conducting a study consisting of an expert interview, two online surveys and a content analysis

Zum goldenen Hirschen

Consulting

Strategic Planning, Account Management


MARCH 2013 - FEB 2014

Working Student

MARCH 2012 - SEPT 2012

Internship

Greatest Achievement: I won a new business pitch which doubled the size of the agency.

How? I paid attention to every detail of the client’s requirements and developed a new presentation design which served as a framework for following pitch presentations.

modules

marketing, sociology, psychology, market research, design for digital and print, computer science, media economy, management

tools

Sketch
Adobe Photoshop, InDesign, Illustrator
InVision, Marvel, Principle
MailChimp

OCT 2011 - FEB 2012

dr. šonje webconsult

Working Student Online Consulting

User Research, Project Management

Greatest Achievement: I helped a client from the energy sector to improve their intranet.

How? I organized interviews with users all around the globe and codified the results to identify groups of UX issues.

SEPT 2014

moving to

Stuttgart


JUNE 2010

abitur

final grade 1.2


Advanced courses:
Social Sciences, English

Languages:
German, English, French

interests
design
interior design
electronic music
fitness
urban culture